Company: Prudential Retirement (Hartford, CT)
Campaign: “Redefining Retirement”
Duration: Oct. 17 – ongoing
Budget: $73,717
Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security. Her in-house team launched the “Redefining Retirement” campaign on October 17 to promote the company's thought leadership, as well as detail the new model's products and services.
“Prudential Retirement wants ...