I was delighted to read your November 20 column that addressed the status and needed actions for PRSA. I hope that in the future PRWeek will provide more coverage of the society.
Your summation on PRSA suggests that it needs to address things in a more agile, attentive, responsive manner, or it will lose status and role.
I agree that the responsibility of an organization is to provide effective, future-considering service to its members at the most reasonable cost. This is a ...