NEW YORK: PRSA recently launched an advocacy campaign for the PR industry this week, targeting PR professionals to communicate externally about the industry.

"This campaign is slightly different in that it's an inside-out campaign, aimed at speaking to professionals who in turn can go out and speak externally," said Michael Cherenson, chair and CEO of PRSA.

"The Business Case for Public Relations" was released October 28, and it includes online resources for PR professionals about how ...