PR TOOLBOX
M&As
What is PR's role during mergers and acquisitions?
While growth through acquisition is one of the best methods to bolster offerings or tackle a new vertical, there is always a risk, notes Julie Litzenberger of Sage Communications.
"Proper communication is frequently an afterthought to the legal and financial activity," she says. However, the ability to develop an effective PR plan and tell a compelling story
to each of the company's audiences is often what makes or ...