The 2009 public relations awards season has come to a close. All of the events were resounding successes. However, the winners this season were not individual campaigns, marketers, or agencies, but rather the growing case for the high ROI of PR in any economic environment.
Nowhere was this more evident than at The Counselors Academy Spring Conference and the Media Relations Summit this month. Almost 700 industry leaders attended these events, sharing case studies about the ROI of PR. For example, ...