Can anyone remember a time when there have been more challenges or opportunities for the PR field?
There's the 24-7 news cycle that can make or break an image or reputation in a nanosecond and archive it for posterity. There's the unforgiving Sarbanes-Oxley business world in which we live that simultaneously places extraordinary pressure on organizations to act transparently while satisfying the ravenous appetites of Wall Street. Then, there's the super-charged impact of emerging technologies that have empowered consumers to ...