During my time at PRWeek, I've seen not only how valuable research and measurement can be to the industry, but I've heard several concerns related to how the industry measures its efforts.
Jack Trammell at VNR-1 Communications in Dallas has long been one of my most trusted contacts in the industry. And from the time that I first started at PRWeek, he has been pleading with me to expose the "dirty little secret" of the PR industry. Yes, I think ...