Facing competition from other disciplines, PR is fighting to keep, and grow, its piece of the digital pie.
When Domino's Pizza set out to find an advertising agency two years ago, Crispin Porter + Bogusky (CPB) took the pitch in an unexpected direction. The ad agency wanted to do more than just advertising – it wanted to helm the pizza chain's entire digital strategy.
“We were looking for an ad agency to come in and help ...