At the heart of PRWeek's Agency Excellence Survey, every year since its inception in 2004, are the performance attributes that collectively form a picture of what clients are looking for from their agencies, as well as individually show which firms are thought by their clients to be meeting them.
We also ask respondents to tell us, in their own words, what they like best and least about the agency. Predictably, some of the comments are interchangeable from one firm to the ...