Quite often, nonprofit hospitals are approached by outside companies to take part in joint news releases, educational videos, case studies, phone banks, satellite tours, or a number of other promotional activities that can be mutually beneficial. Collaboration at many levels occurs between hospitals and industry nationwide.
Activities that promote clinical-trial results or a joint venture that improves patient care go a long way toward educating patients about new therapies or treatments and should be appropriately communicated to the public.
Nonprofits, however, must ...