Connecting the dots and following the back story is what comprises great investigative journalism. But this week, the normally investigative standout ProPublica failed when it tried its hand at covering the PR industry.
The outlet reported on Ketchum winning a lucrative contract from the US Department of Health and Human Services, a story that PRWeek also covered. In its piece, though, ProPublica suggests past grievances make the agency unfit for such work.
“PR Firm Behind Propaganda Videos Wins Stimulus Contract,” screamed ...