Sometime after Labor Day, we're expecting the Federal Trade Commission (FTC) to communicate their revised guidelines regarding the “use of endorsements of testimonials in advertising.”
These changes are likely to notably impact programs that marketers use to target influential and talkative consumers online – as well as the bloggers that participate in them.
Bring ‘em on.
The likely proposed changes should be viewed by marketers as a welcome action by the Commission to update its standards and protect consumers. The ...