Marketers trying to bring the luxe life to consumers are looking to the rapidly expanding real-estate market, with luxury apartments and "condotel" buildings popping up in cities around the nation.
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Properties, such as the W Dallas Victory and New York's Plaza Hotel, are morphing into "condotels," which combine hotel amenities with home ownership. These brands attract buyers who are looking for luxury and leisure in one place.
As BusinessWeek reports, real-estate campaigns are expanding from the ...