The 2008 Agency Business Report found that the PR industry had another successful year. These gains can be attributed, at least in part, to increased digital revenues, the improving stature of PR pros in the eyes of C-suite executives, and global companies seeking expertise in multiple countries.

A recession may loom, but agency leaders profess that the industry is well-positioned to weather any economic turbulence. Of course, PR's overall health is assumed but unknown, as the major-agency CEOs ...