OTTAWA: The Propane Gas Association of Canada (PGAC) is in the middle of a campaign to urge its members to include a well thought-out media strategy in their crisis management plans.

The importance of the campaign was underscored by a poor reaction from Sunrise Propane, following massive explosions at its north Toronto facility on August 10 that left two dead and many homes and vehicles in the area damaged.

A lawyer for Sunrise Propane made a brief ...