PR has an important role to play at every stage of the clinical trial process.
Clinical trials are the backbone of the drug approval process, and hard data about a product is often a springboard for reaching the media, medical community, and investors.
Maryellen Royle, SVP at Dorland Global Public Relations, notes that clinical trial results can be a natural news hook for the media, especially reporters who cover medical meetings.
"[The goal] is to extend their reach beyond the medical community ...