Organization
Project Frog (San Francisco)
Campaign
Ogilvy Earth (San Francisco)
Duration
July-December 2012
Budget
$100,000-$125,000
Green builder Project Frog partnered with Ogilvy Earth to build customer leads and company awareness.
Strategy
Project Frog and Ogilvy Earth developed an initiative that resonated beyond the construction industry and created interest for the healthcare, education, and retail segments.
Ogilvy Earth's campaign messaging focused on Project Frog as an affordable and green builder. It highlighted four projects, including a 40,000 square ...