The newswire business has evolved over the past 10 years, and service providers are bullish on their core offering, while branching out into new technologies and services.
“The last decade, the newswire itself became almost a misnomer,” asserts David Armon, president of PR Newswire (PRN), “because the growth in services focused on a broad range of services and products that PR people, IR people, and marketing people are taking advantage of.”
Largely, solutions provided by newswire ...