With the explosion of media in print, online, and elsewhere, “scalability” is the key word in monitoring.
“In the past, we've had clients that [say], ‘Because of changes to our business, we'd like to do the monitoring internally,'” says Kurt Paquin, SVP of operations and process management at Cision. “Certainly trying to subscribe to 10, 15, or 20,000 publications, you can't do that, so you have to scale it down. When you scale it down, you're not getting the ...