After 23 years, six NBA championships, two retirements, a failed attempt at playing baseball, and still highly popular clothing and shoe line I think it's safe to say, “Yes, you were right Mars. It's gotta be the shoes!”

Nike is launching the 23rd edition of its Air Jordan sneaker, the Air Jordan XX3, this month with a three stage effort running through February. With the original launch of the Air Jordan shoe in 1985, the company essentially created ...