PR pop quiz: The FDA has just pulled your edgy (read: irresponsible) product from shelves for being a little too edgy (read: dangerous). What do you do?
Do you apologize and pledge to improve your product's flaws? Perhaps you change your marketing to reflect reality in a way satisfactory to the FDA? Or maybe you ridicule the FDA, saying, "Of course, we intended for Cocaine energy drink to be a legal alternative [to cocaine], the same way that celibacy is an ...