(Q&A with Tim Mai, director of global procurement and sourcing at Yahoo, at the end of this feature)

In March, Pitney Bowes began a global review of everything it buys that was initiated by its procurement department. Matt Broder, VP of external communications, explains that though the review was not isolated to PR, it was the first time the mail-solutions company's two US PR agencies, CJP Communications and Schwartz Communications, had faced the process.
 
“We haven't been in the market ...