When crisis hits, most agencies will tell their clients to be proactive in their communications. Those same agencies sometimes have the opportunity to implement those strategies themselves when bad news threatens an existing relationship with a client.
David Johnson, CEO of Strategic Vision, says that clients, especially the smaller and medium-sized businesses, are likely to dodge a relationship that isn't working, leaving it up to the agency to address the issue.
"They're afraid to confront it, worried [any severing of a relationship] ...