It's widely accepted, in our enlightened day and age, that doing pro bono work is part of the price of being a polite member of the business community.
However, while most PR firms do engage in some level of giveaway service, their commitments range from one-off backslaps designed mostly of marketing copy, to truly intense year-round programs that meet the same standards as highly paid client work.
Sorting out exactly how to solve the pro bono puzzle is a task that ...