NEW YORK: PR Newswire (PRN) has widened the focus of its media relations group to be more inclusive of new media, and renamed it "the audience development group."

The audience development group will cultivate and maintain relationships with traditional media journalists, members of new media, such as bloggers, and social network influencers. Last week, PRWeek reported that PRN had cut 25 positions across departments, but the newswire says it is actively recruiting for the new group.

"For anyone ...