WASHINGTON: The Private Equity Growth Capital Council is pushing back against political attacks that are giving private equity firms a bad rap during the Republican primaries.

Rivals of former Massachusetts Gov. Mitt Romney, a former private equity executive, have called him “more ruthless than Wall Street” and a “vulture capitalist” for his work at Bain Capital, a private equity firm he co-founded.

To counter these attacks on the industry's reputation, the organization has launched a multimillion-dollar campaign called “Private Equity ...