BATTLE CREEK, MI: Kellogg's Pringles brand has launched a campaign to attract music lovers, leveraging the shape of its can packaging and celebrity blogger Perez Hilton.
The “Pringles Speaker Can” initiative allows consumers to send in four receipts for traditional-sized Pringles cans to receive a free Pringles Speaker, which fits on the top of an empty can.
“Finding new opportunities to promote Pringles in fun and unique ways is in our brand DNA,” said Andrea Theodore, marketing director for the brand. “The ...