NEW YORK: The special-interest publisher Primedia has tapped JMPR to handle events and media relations for its Automotive Enthusiast Group and its stable of 53 magazines and online properties that include Hot Rod, Car Craft, European Car and Truckin'.
The yearlong contract will see the Woodland Hills, CA, firm handle Hot Rod magazine's Power Tour, Lowrider's Evolution Tour, and the Spring Break Tuner Bash, which involves a number of titles, including Import Tuner and Turbo.
"We'll be doing media relations and outreach ...