The intense public interest in the presidential primaries and election has accelerated a key change in the way candidates - and companies - need to communicate.
The 24-hour news cycle, ability for individuals to be heard on the Internet, and blurred line between information and entertainment have already raised the stakes. But now, the message of the moment is judged without mercy against the context of what has been said and done. More than frequency, authenticity, and empathy, effective communications ...