NEW YORK: To increase revenue, newspapers should add niche content offerings to their general news products, according to recommendations released this month by PricewaterhouseCoopers.
Largely struggling in an era of sharply declining print revenue, newspapers should also distribute that content across multiple platforms, and use partnerships with content providers to reach specific audiences, according to the firm's "Moving into Multiple Business Models: Outlook for Newspaper Publishing in the Digital Age" report.
A focus on local content by outsourcing generic editorial copy, as ...