In one PR forum after another, the question keeps popping up: In the wake of so much scandal and in the face of so much skepticism, how do we rebuild trust in our institutions?
But suppose that's the wrong question.
For a wide range of institutions, trust has been damaged to a degree not seen since the Vietnam War. It's not just corporations that are suffering a precipitous drop in public confidence. Equally damaged are the mainstream media, religious leaders, governments ...