MIAMI: Prestige Cruise Holdings issued an RFP in early May for an agency to develop and execute a PR program for the Oceania Cruises [pictured] and Regent Seven Seas Cruises brands.
The company is interested in strengthening the profiles of these brands, which includes increasing awareness and understanding among select audiences. Oceania Cruises has previously worked with Lou Hammond & Associates as its AOR.
Specific PR tasks outlined in the RFP include:
assisting in the launch of a new ...