Journalist Junkets – the practice of sending reporters to a news event and footing the bill – has long been verboten for many mainstream media outlets, which tie paying the tab for expenses to journalistic objectivity.
However, in an era when some of the media landscape is dominated by bloggers who play outside of the traditional rules of journalism, offering media members the chance to attend faraway events can be an effective part of an overall media strategy, if applied correctly.
“What ...