There's a reason politics is often credited as the place where the most cutting-edge and innovative communications strategies and techniques are invented.
Election campaigns represent Communications Max. There is no other environment where it happens in such a concerted time period in a high-profile and mass-market context.
The Clinton campaign in 1992 was credited as the first to truly recognize the impact of cable television and tailor communications toward it. Since then, the nature of media - and especially social ...