Radio
What should PR pros keep in mind when prepping clients for various radio formats?

Live news radio interviews are very fast paced, so guests must provide concise answers that hit key message points, yet allow interviewers to ask several questions in a compact time frame, explains Richard Strauss, president of Strauss Radio Strategies.

For interviews on live morning shows, guests need to bring high energy because the format is fast paced.

“While there is more time ...