Media fragmentation has led to more opportunities to interview corporate executives.
Bill Novelli was a legend in PR when he stepped away from Porter Novelli and into the public service arena, first at CARE, then as founder of the Campaign for Tobacco-Free Kids, and now as CEO of AARP.
But Novelli quickly found there was a difference between coaching and counseling executives on media relations and actually being in the media spotlight. "I had moved from Porter Novelli to CARE as the ...