What is the best way to prepare a spokesperson for a radio media tour?
Lynn Harris Medcalf of News Generation suggests preparing five to six key bullet points, along with supporting materials. "If you have statistics for local markets where interviews are scheduled, have the spokesperson review those in advance of the interview and have them handy during the tour," she adds.
It's also a good idea to complete a media-training and mock-interview session with your spokesperson. "Have them practice as much ...