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PR WEEK AWARDS 2001: Campaign - Brand Development Campaign of the Year 2001. Sponsored by On The Scene Productions

February 19, 2001

WINNER 2001

Ogilvy and BP - 'Taking BP Beyond'

Ogilvy Public Relations Worldwide used the old-fashioned PR skills of show-and-tell, combined with a little entertainment, to help British Petroleum (BP) achieve a new, unified, international brand identity, created around the notion the oil giant was going 'beyond petroleum.' The capstone of Ogilvy's campaign - a covert Atlanta warehouse containing a prototype of a new BP service station that was unveiled to the company's top dealers, followed by a lavish dinner and ...

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PR WEEK AWARDS 2001: Campaign - Brand Development Campaign of the Year 2001. Sponsored by On The Scene Productions

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