Multicultural PR tactics, in-house blog use, and more
Multicultural marketing
What are some overlooked Hispanic PR opportunities?
Christine Clavijo-Kish of LatinClips and Hispanic PR Wire says there are huge opportunities to gain the hearts of Hispanic consumers. "A recent Association of Hispanic Advertising Agencies study revealed an increase in Hispanic media spending of 4.7%, contrasted by an increased general market spending of 10.5%," she says.
Furthermore, the research showed that a toy manufacturer only increased its budget by .1%, although nearly a quarter of ...