Any labor action could potentially damage a company's image. John N. Frank finds how to use PR to minimize problems while staying sympathetic to the employees.
Tim O'Brien, principal with O'Brien Communications in Pittsburgh, has worked on his share of labor issues over the years. That experience has taught him that unions go into such actions with a distinct edge over most companies.
"Organized labor has an advantage because they are primarily communications organizations," he explains.
Companies facing labor actions have to ...