Everyone wants to be a millionaire, but unless you've got the
fastest fingers, you've got to pass the fries or at least pass your name
and address to have any chance of seeing a fat check or a trip to
Executed correctly, sweepstakes and contests offer a more substantial
engagement process with constituents than information-based
They provide a thematic conduit between media relations, special events,
point-of-purchase promotions, websites, and advertising.
It's about participation. For magazines and networks, contests can allow
the audience to feel involved in making the ...