Remember the pre-dot-com days, when new business was actually
something even the hottest PR firms actively sought out? As many
client-side PR pros are learning, the shoe is now on the other foot in
Silicon Valley and other places where startups and VC cash is flush but
prized marketing talent is scarce. Now it takes much more than waving a
fistful of dollars to gain the attention of agencies. PRWeek spoke to
several heavily-courted PR firms about what prospective clients can do
to get that foot in ...