For a survey to get attention, it has to not only be credible, but be of interest to the media. And a touch of quirkiness certainly won't hurt.
Nine years ago, Don Middleberg and Steven Ross, a professor at the Columbia Graduate School of Journalism, conducted a study of journalists' use of the internet. Middleberg was then in charge of a small, relatively unknown 12-person PR agency.
Even though Euro RSCG Middleberg is now four times larger, that same study, the Middleberg/Ross ...