PR TECHNIQUE INTERNAL COMMUNICATIONS - Business TV: ’I know - let’s put on a show!’ - Companies that run their own internal TV networks find them a great way to stay in touch with employees and boost morale. But it’s not ea

When Warner-Lambert and American Home Products announced a planned merger in early November, Warner-Lambert employees didn’t need to turn to CNN or CNBC to get the details. The company used its corporate TV network to broadcast its own press conference to its headquarters campus, as well as to several plants.

When Warner-Lambert and American Home Products announced a planned

merger in early November, Warner-Lambert employees didn’t need to turn

to CNN or CNBC to get the details. The company used its corporate TV

network to broadcast its own ...