Whether you open your own office, team with a local affiliate, or buy an existing firm, research and a solid, realistic plan are global-expansion keys.
It was Fluke - not a stroke of luck, but an instrumentation and network-management company - that, seven years ago, led Lou Hoffman to realize the importance of a truly global strategy. His young, small, but successful tech PR firm had just missed winning Fluke's business to what was then Shandwick in what Hoffman now calls ...