A video news release may have international appeal, but before unleashing it on the world, several tasks must be crossed off the checklist.
The increasing popularity - and in many cases, necessity - of global marketing programs has made it imperative that PR situate itself in the mix. To make broadcast PR, namely VNRs, effective globally, both vendors and the clients they service must be mindful of the technological and cultural disparities between the US and other countries.
Nick Peters, SVP ...