Shakespeare knew a bad reputation is much easier to get than a good
one.
Shakespeare knew a bad reputation is much easier to get than a good
one.
’The evil that men do lives after them,’ he wrote of Julius Caesar.
Today’s crisis communicators would be wise to heed the Bard’s
400-year-old observation. When Brutus comes to call, the world will be
watching. One wrong move can eclipse dozens of right ones. What a
company or agency says and does in that critical moment may very well
determine what ...