Recent corporate accounting scandals and the down economy areaffecting the way companies approach their annual reports.
This comes at a time when the annual report is becoming ever moreimportant for companies trying to communicate their strategy and visionto a variety of audiences - not just the shareholders. "The annualreport is still a company's most rounded corporate capabilitypresentation,
claims Bob Butter, associate director of Ketchum's globalcorporate practice.
"In the post-Enron environment, there's a need for greatertransparency,
says Louis M. Thompson, Jr., president and CEO of ...