NEW YORK: PR spending in the US will rebound from 2009 and grow at an annualized rate of 5.6% over the next four years as companies reestablish customer relationships in the wake of the recession, says an industry report.
The report from private equity firm Veronis Suhler Stevenson predicts that, by 2014, spending on PR will reach $4.4 billion, up from an estimated $3.4 billion this year.
The projection is welcome news for an industry that suffered during the recession when companies drastically reduced ...