Much of the discussion at PRWeek's recent NEXT Conference at The TimesCenter in New York revolved around cementing communications' place at the epicenter of corporations and organizations to ensure it is embedded in top-level strategy and plays a fundamental role in how companies do business.
Also last month, former White House press secretary Robert Gibbs told the Council of PR Firms' Critical Issues Forum that when he was still in that post, there were never "policy problems," only ...